網路中文榮獲CNNIC在台唯一授權,為便於台商企業、台灣用戶更易了解此項服務,特以”中國關鍵字”命名,提供用戶透過"關鍵字廣告",找到中國的客戶

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Internet Keyword, a newly emerged technique for visiting network names, is a convenient way to realize the visitation of the browser by establishing a corresponding relationship between Internet Keyword and URL. Internet Keywords were initiated by CNNIC with the objective of simplifying the ways for Chinese Internet users to go to a website by just typing the Keyword (which may be in English or in Chinese characters) into an Internet browser on a computer rather than typing the entire URL address for that website.
“中國關鍵字”如同企業在網站的身分標識,每個關鍵字只能有一個擁有者,在資源(有限)稀少性下,成為企業實現品牌的網上延伸和保護。
中國關鍵字”原名為”通用網址”,是由中國網絡信息中心(CNNIC)於西元2001年所推出的關鍵字尋址技術,負責系統運作及專業服務,提供全方位技術支持、穩定、可靠、持續,保障客戶權益,使“中國關鍵字”技術具有權威性